Adding Product Images to Your Menu
How can you enhance your customers’ online ordering experience? This is one part of a series of blog articles we have to help you do just that.
What's one quick fire way to engage your customers, entice them to increase their usual order and keep them browsing longer?
Add Product Images!!
With MENUU, while you have endless options with colour palette, fonts and backgrounds, you have three really great looking options in terms of product images.
First up, we have small thumbnail product images. This is a great way to showcase your products, and you don't need to worry if you don't have an image for every single product. Our rule of thumb would be to aim to have at least 2-3 product images per category to start with. But the more drool worthy product images you have, the more likely a customer is to order it, or to order something they haven't tried before because it looks so damn goooooood!
We've used Cluck'n'Cleaver and UNO Pizza as our examples to show you how great each option can look.
Small Product Thumbnails
Then we have recently also introduced the option to have large product images. These look great if you have really nice product images, this can be a perfect way to really showcase your product.
Large Product Images
And finally, you have the option to combine the small product images with category images. This can be a good option if you don’t have many individual product images. You can create a great looking menu using just category images or a selection of category images alongside a few product images. Category images can be a good way to break up your menu if you have a long one.
Please note - category images are only available with small product images, not with large product images.
Category Images
Category image plus a few product images
Category image plus lots of product images - as you can see, it looks great either way!
Verdict
As you can see, any of the options above can look really great. The most important thing is to ADD PRODUCT IMAGES!! There’s nothing worse for a customer than scrolling through a long list of text when choosing their food. They want to see what they’re ordering! And you will see your average orders rocket by adding drool worthy imagery that encourages customers to order more than they had planned.
If you don’t have many product images, it could be worth having a photoshoot to get some fresh content. Product imagery is really very important and it means you will have fresh content for your social pages too. Photographers aren’t too expensive these days and can usually do the shoot in just a few hours. You might even know someone with a good camera who can come in and take a few shots for you, or maybe a student who is looking to beef up their portfolio. Otherwise, a few product shots with a good mobile phone and nice lighting would also do the trick!
If you need a hand adding the images to your menu, please ask helpdesk@menuu.com and they’d be happy to help out!
