You most likely have a website for your restaurant and you are probably reading this article because you know that search engine optimisation (SEO) has huge advantages for your business. Given the vast number of internet users, visibility in the search engine results can help by generating substantial order traffic for your restaurant business.
Many consumers turn to the internet when looking for a place to go. Sites that appear among the first results will have an advantage. This is because many people do not look past the first page. The order in which restaurants will appear in search results is not accidental. Search engines led by Google will weigh each restaurant’s website against hundreds of factors.
While each of these factors are important, some of them are more vital to boosting your site’s SEO score. Choose the best SEO reporting tools in order to track the facts that matter the most. Here are 7 easy ways for you to boost your restaurant website SEO.
Restaurant Website SEO: Make Quality Content
You should create content that your customers will be excited to read. Ensure it is relevant and engaging as this raises your profile and gains customer loyalty and trust. This is your ticket to increasing the amount of time that visitors spend on your website or crucially, reaching your online ordering platform. In addition, the longer a consumer stays on the site, the higher the changes are of them making a purchase.
However, the time a visitor spends on your site does not affect how you rank in the search engines. Google is keen on ensuring that search users see the most relevant results first. One way to determine whether a site is relevant is to look at how long visitors stay on the site. Other than your site’s core content, you should consider adding a blog section whereby you can write on topics that your potential customers will find fascinating.
Restaurant Website SEO: Add Relevant Keywords to Your Content
Customers are always looking up a wide range of phrases on the Internet. Billions of search queries are run each day. The phrase used in a search query will depend on what specific thing the customer is searching for online. If you want your restaurant to be in the first results, you need to add the right keywords and phrases in your website’s content.
You should avoid one-word keywords because the competition for them is too intense for you to realistically rank anywhere near the first page. Rather, stick to long-tail keywords since you are more likely to rank high for those phrases. An example could be ‘strong spicy margarita’ as opposed to ‘margarita’. A bonus advantage to using long-tail phrases is that they are often used by people who are closer to making a purchasing decision. In other words, they have a good idea of the exact thing that they want. So, conversion rates are higher.
Restaurant Website SEO: Build a Responsive Design
Ensure your website is designed for easy navigation on all major devices. Your site should be as easy to read on a smartphone as it is on a desktop computer. Optimising your site for mobile is vital since the majority of Internet users today access the internet through a phone rather than a computer.
Mobile-friendly websites improve the user experience but is also a ranking signal for Google’s search algorithm. Making your site mobile-friendly is more than simply formatting. The page loading speed is faster which is crucial as well when you consider that smartphones often have lower RAM and processor specs when compared to a laptop or desktop computer.
Link to Other Websites
The backlinks your website accumulates through guest posting, press releases and social media mentions are vital for SEO. Outbound links are important too, although many web administrators don’t give them as much attention as inbound links. Good quality content should include links to third party sites containing authoritative statistics, studies and interviews backing up your assertions.
It is one thing to say something without evidence and entirely another if you can provide proof of a reputable person or institution confirming the same thing. Your point will be more persuasive if you have references. It makes your content legitimate and readers and the search engines will pay attention to that when they are ranking search results.
You should not link to any site for the sake of increasing the volume or diversity of outbound links. Quality matters a huge amount. You should only link to sites that are genuinely relevant and insightful. As a bonus, once your site begins drawing sizeable traffic, the sites you link to will start to notice. As a result, they will link back to you. It’s a virtuous cycle that is only good for your SEO over the long-term.
Dominate Local Search
Claim, standardise and optimise your restaurant’s listings on all major local search properties. This includes restaurant-specific directory sites, social media sites and search engine directories.
Local SEO is the most effective when you have an accurate and consistent name. In addition to accurate phone and address data across all platforms. Once you get this, you can then proceed to optimise other information fields. For example, your restaurant description and restaurant category. The goal is to align everything with your focus keywords.
Guest posting enables you to leverage the brand, influence, and reach of established Internet properties. You should look for websites and blogs that allow guest posts and that are frequented by persons who fall within your target market.
Guest posts are crucial for SEO. They help you to accumulate an arsenal of high-quality backlinks. For Google, brand reputation is somewhat transferrable. Therefore, if a major, authoritative website links to yours, Google deems your site as reputable too.
Social Media Links on the Website
Social media platforms have grown rapidly. As a result, they have become the world’s most popular web properties. You only need to look at the list of most popular Android and iOS apps to witness the dominance of social networking.
Social media sites such as Facebook, Instagram, Twitter and Pinterest have illustrated to be effective at boosting a restaurant website’s visitor traffic and overall SEO performance.Have links on your website to all your social media accounts.
Then, post high quality audiovisual content on your social media profiles and use relevant hashtags. Finally, link back to pages on your site. Social media makes it easier for your content and offers to go viral since customers can readily share what they like within their social circle. This provides your business with a lot of free marketing.
Search engine optimisation can help your business immensely. This guide provides 7 easy ways to boost your restaurant website SEO. This will essentially help you to get started. Through this, you can boost your customer base and as a result, increase your sales massively.
Remember, make quality content, add relevant keywords to your content, have a responsible website design, link to other websites, dominate the local search, engage in guest posting and finally, add social media links to your website.