SEO for restaurants is indeed something that each restaurant owner must tackle. That is, if they actually want to sell more of their food online. SEO stands for search engine optimisation and it is vital because it ensures your restaurant website is highly appealing to the search engines. In addition, it helps customers to spot your restaurant a lot easier.
SEO for your restaurant will help you to bring your business into the online environment where a majority of customers are. SEO is one thing that can propel your business within the very first results of the search engines and boost your online presence.
This means that you are gaining new customers because they can easily discover you online. By using a few tips specifically targeting SEO for restaurants, you are providing Google with all the information it needs to know about you. Essentially, you are earning a lot of free publicity driving people to your online ordering platform.
Let’s get started with the best SEO practices, consider this your ultimate checklist for SEO!
Restaurant SEO: Include Main Keywords in Title Tags
These are essentially the titles of every page on your website, which you may see displayed in your Google search results.
Restaurant SEO: Have a Great H1 Headline and Good Positioning
It is recommended to include the main keyword that you want people to find you with on the main headline of the page. In an ideal world, you want your customers to be able to easily spot it and not spend more than a second looking for it.
Restaurant SEO: Use Restaurant Keywords
You should add in a few main keywords on your page. However, in saying that, ensure you avoid keyword stuffing which is commonly known as web spam. You should add long-tail keywords or associated words that people use often when searching.
In addition, ensure you include synonyms of your main keyword on the page. This helps the search engines to better understand what your website content is entirely about. In order to have Google index your website, you need to have your main keyword appearing in your H1 headline, once in your H2 headline and a few times anywhere in your text paragraphs.
Quick Page Load Speed
Currently, people will not entertain slow websites and Google knows this. Google implicitly likes fast websites. You can use this guide to find out how to speed up your website loading in line with what Google recommends. Try to aim for less than 3 seconds.
Mobile Optimised Website
Nowadays, a vast majority of all online orders are carried out on a mobile phone. Ask yourself, does your website look as good on any smartphone as it does on your desktop? Here is a trick to find out.
Click right anywhere on the page and then hit ‘Inspect’. Click on the ‘Toggle Bar Device’. Then, go to the left hand side of the page and experiment with different mobile views to get an idea of how your website looks on the screen of some of the most used smartphones and laptops out there.
Optimise Your Images for Search Engines
We always hear the phrase a picture is worth a thousand words and it is entirely true. It is always a great idea to add some images to your website as this helps to create a great online user experience. In addition, Google is a big fan of this.
Overall, images add a nice touch because they are so visually appealing and they make it easier for customers to scan and go through the entire web page. Using them is one of the greatest restaurant SEO tips. Remember to choose the right file name, ideally the file name of your image should be your main keyword.
In addition, add your alt tags/alternative text. This text appears on the screen when the image cannot actually be displayed and Google reads it to determine the importance of your web content.
It is essentially a short description that ensures no information or functionality is lost. Ensure that the text also contains the SEO keyword. Remember to use responsive images in line with the quick page loading speed. Also, resize images according to how you want them to fit on the page.
Get a HTTPS Certificate
When customers click and see ‘Not Secure’ they are less likely to trust the website. So, ensure you get a ssl certificate to give your customers peace of mind about their data.
There are many benefits of using SEO for restaurants, the main being it increases your businesses exposure and will increase your customer base. These are just a few tips to start your restaurant SEO.
The good news is that once you start using SEO for your restaurant, the search engines will continue to promote your business website. So, if you want to sell more food, there is no excuse to not get started with SEO immediately.