UNO Pizza Case Study

Oct 15

From Out of Date Online Ordering & POS System to Fully Integrated Digital Engine

Overview

Fast casual UNO Pizza embarked on a full-scale digital relaunch and saw an opportunity in early 2020 to upgrade their legacy online ordering system to unlock increased digital opportunity.

Switching to MENUU helped UNO Pizza navigate COVID-19’s unexpected strike on the hospitality industry. The MENUU enterprise ordering platform drove direct sales while also allowing the brand to be agile and operationalize new features such as curbside pickup “in a matter of days.”

Background

UNO Pizza’s legacy digital systems were causing friction for both consumers and employees. The brand decided to do a full-scale digital relaunch including a new website, mobile app, loyalty program, and a back-end technology revamp. UNO turned to MENUU “because it was critical to choose a provider that not only offers a frictionless ordering experience, but also to help navigate the rapidly evolving world of third-party marketplaces and delivery.” UNO looked to capitalize on a direct order strategy to drive profits, stronger guest relationships and own customer data while delivering a feature-rich experience to guests.

Results

UNO touts a number of benefits as a result of the switch to the MENUU platform including: a better customer experience, faster ordering speed, smooth loyalty and third-party order integrations, and more. UNO is able to unlock new revenue through adding integrated on-demand delivery directly on the UNO website and better manage direct channels. The new digital platform allows in-store teams to offer better hospitality to guests by processing digital orders faster and more efficiently.

MENUU’s enterprise features like real-time analytics and inbuilt marketing tools, scheduled orders, customizable order flow, direct pos integration and dedicated customer support have been “a huge convenience factor” for the UNO team using the new system.

“Our partnership with MENUU has given us the ability to leverage the entire platform, which has improved the guest experience and drastically increased our digital sales. With MENUU as a partner, UNO Pizza will benefit from the forward thinking MENUU team to stay ahead of market demands and future proof our business.”

— Graham - UNO Pizza Manager